Since the establishment in 1971, the ENEX has been a leading company of kitchen furniture in Korea and had contributed to the development of kitchen culture. But not comfortably sitting on this, the ENEX has strengthened its merits to respond to the internal/external changes by adjusting to the trend of times through transforming into a total system furniture manufacturer and against the changes of international conditions. And it has been in the need for a new brand strategy to respond to the changes of the future.

The unification of company image for ENEX in 1992 has been a significant issue in the business circles, academy, and to the customers. The unification of company image of maintaining the merits of the existing company image of traditionalism, professionalism, and liability as well as containing the intent of ENEX for the upcoming ‘variability’ ‘characteristic’ ’high quality’ and ‘globalization’ has become a representative example of successful CIP to be studied and has provided an opportunity to strengthen its company image in the market.

The ENEX is a combination of words of EN which means ‘to strengthen’ and EX which represents ‘experience’, ‘expert’, and ‘excellence’. It implicates the company ideology to pursue the best based on the best history and tradition of Korea’s industry. In other words, the ENEX signifies that it is a company creating a better life and human happiness by providing the best quality product and service as a leader in not only kitchen furniture but also in the total system furniture including system furniture, storage furniture, interior furniture based on the tradition and technology.

The symbol of ENEX has been established in a word mark by considering the modernism, polished beauty, and internationalism the ENEX pursues in addition to conveying the meaning of ENEX efficiently. To express professional and technology-oriented image of the company, it has given a strong impact with red and is implying a polished and modern beauty comprehensively. Also, it has maximized the adjustability to media by allowing the various combinations to adjust to various media efficiently. The logo type has been designed in a mild and polished handwriting to be harmonized with the symbol.